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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Level achieved: The user completed a level in your app.

  3. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    At first there seemed to be more diversity in the news, but this has stabilized at a lower level after Hummingbird. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Internet Would No Longer Offer Level Playing Field Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce...