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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. Yelp hasn't publicly stated if that "compromised" data is part of Trends, but there is already a level of unreliability based on how Yelp uses its own...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A manager or director level is best, since the LinkedIn profile of the sender is attached to the email. Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    The accurate UX objective describes how to impart that knowledge to help the users succeed beyond their own level of competence. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.