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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says she doesn’t think Amazon is even at that level of sophistication yet, "but that’s what they are working toward. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    One of the advantages of working with Marin is "you’ve got global ad spend managed in one consolidated platform," and "more and more, global brands are looking for a roll-up at a global level. Advertising platform Marin Software announced support...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...