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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT doesn't give you page-level rank data. Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    SKU Level Reporting With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Previously this was only available in analytics or campaign management tools that were...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Start with a high-level overall task flow, then create more details task flows for each of the separate tasks. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Here's an example of a high-level editorial plan for a new and used car dealership business: Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content creation.

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many blog optimization practitioners recommend writing at this level for your blog. Blogs should be written for the 5th to 8th-grade reading level. Their education and experience level is clearly higher than that of a 5th or 8th grader.