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  1. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    You need to deal with negative content and bad news. Viral Heat is a fee-based application that lets you set up all of your online channels and keywords, monitor daily mentions and reply in real time – what you type into Viral Heat appears in your...

  2. Unified Tracking: Making Sense of Display and Search Data

    The problem is there can be a great deal of overlap, and it's tough to measure the actual tipping point of what pushed the customer over the edge to buy. Unified tracking lets you see all the given touchpoints before the user converts and gives a...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Unnamed sources say Facebook and Microsoft are working on a deal that would significantly expand the search relationship the pair have shared for many years. Yahoo Connected TV lets users interact with Internet content and services while they watch...