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  1. Learning to Carry Your SEO Baggage

    Whether you’ve been hit algorithmically, manually, or maybe just you know there’s some sketchiness behind you and you’re nervously waiting for the other shoe to drop, you have to deal with the links from your past.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    So now that the plans are set and the consumers are ready to buy, I wanted to provide four pitfalls that seem to occur every year and offer some thoughts on how to best avoid them or deal with them as they occur.

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Google said the latest update would make local search more closely mimic traditional organic rankings.

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website in a different industry), there is a good deal of information to be gleaned from...