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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Deal Seekers: -coupon, -promo code, -free Let's dive into broad match keyword strategies: But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break down strategies for controlling this...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think over 10 years, we're more likely to understand identity and to understand the social connections between people, but at least for the time being, we have to deal with the web as it is and what we are allowed to crawl and what we can easily...

  3. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    Think about things you’ve had to deal with recently; chances are, your readers have had to deal with them too. A list can be easily digestible to your audience and you can make it funny or informative… all you need to do is keep it around a theme.i.e.

  4. Could Bing Ever Overtake Google in Search?

    I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing to provide this to advertisers). Well, before you say that it isn't possible, let's...