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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Let's unpack this a bit. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. In response, the video search engine is flexing its...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Let us know in the comments! Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness.

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Let that business objective drive your decisions. Last month I posted an article that looked at the relationship between click-through rates and average position. The data showed the high correlation between a top positions and having a high click...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Ultimately, you want to pause your PLA campaign and let Shopping Campaigns run. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months.

  5. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting.