To demonstrate the OODA process and how it can be applied to SEO, let's run through a quick example. Let's assume that you're a marketer tasked with the SEO efforts of your company. He explains this statement with the following: three quarters of...
Let's break down three AdWords ads that Google users found when searching for [buy flowers online] – from 1-800-Flowers.com, Teleflora, and Blooms Today – and decide which ad won this year: Every Mother's Day, the pressure is on for online flower...
Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for [beam...
Let them know you're a real human being. Let's look at an example. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how...
Let's go over a couple of the developments announced yesterday that demonstrate Google is working toward its vision of the future of search. "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work...
Now let's walk through a step-by-step guide on the main event, GeoFlow. Let's connect the dots between shiny new Excel toy, advertising data, and business value. For this example, let's analyze the click volume by city.
Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Attribution is the measurement of user events in result of marketing activity.
Let’s take a look at some key stats from the Google study. Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
After all, it's just so much easier to let others do your thinking for you! I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any...
Now let's consider Google's take on whether a link was manufactured to increase rankings. I do understand that we touch a lot of things in our job, but let's not lose sight here. OK, so let's look at this concept of link building.
With enhanced campaigns coming, many people will take the easy way out and let all performance just roll together. If you still think that's OK, let me make it clear: you must continue to optimize at the device level as much as possible.
Let's now look at some of the many things you can do. Everyone needs storage now and again, so let's assume that we're a new self-storage facility getting out into the business world. Let's suppose that this new public storage business is being...
These new filters let you look at your data so granularly, it's geeky cool. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Let people know how you or someone close to you has been affected and how the money being raised will be spent. The poster mentioned his desire to assist nonprofits with their marketing once he retired.
Further steps will let you decide whether your mom appears as a bird, stick figure, or bear, for instance. Ever wanted to craft art on Google's homepage? Today is your lucky day – if, for some reason, your mother really likes Google's logo.
Let's first go through the process of claiming a Yelp listing and filling out your basic business information. If you see something that is completely untrue, take the time to respond to that person and let everyone know what you did to make sure...
Let me say this again. If you want to know how to add products on Google Shopping, a simple Google search will yield a ton of resources. For example, here are five tips from a great Google Shopping resource for merchants:
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt and as we do ask yourself the question, have we?
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box) and the way that it is organized.
