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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand why and how this can happen, let’s quickly revisit the gray area of Panda (and other algorithms). The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    But don't let that excitement blind you against the other uses content has on your site -- to build your brand, to increase conversion, to set up a proper framework and to sell to customers. Sitting at the table, I've found I'm having a far easier...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Let me explain this with the example that we used earlier. Let the links be natural and don't worry about the anchor text not matching your keywords. Let Google be your shepherd. While the Panda and Penguin updates created many changes in the way...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    If any of you have insight on why m.biz has so many of these clone sites, please let us know in the comments. I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch.

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Let the games begin and the social side be ready. Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re...