The agency, Leo Burnett, didn't have an answer. This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore's online video measurement service. The new service offers several enhancements - including...
It was created by Leo Burnett / Starcom Mediavest Group. Back in March, I featured some of the video marketing case studies that David Meerman Scott and I thought were worth sharing. Today, the Art Directors Club (ADC) topped that by launching...
Leo Burnett, GM Planworks, Arc and Speedshape also contributed. Cadillac is sponsoring an optional content pack for the Xbox Live game Project Racing 3. Players who download the add-on will be able to drive Cadillac's high performance V-series...
Now, Mammut agency Spillmann/Felser/Leo Burnett in Zurich Switzerland has put Mary in some print executions. Sex is not a necessary ingredient for a winning viral. You can substitute quality or relevance any day.
Super Searchers on Madison Avenue, by Grace Avellana Villamora, profiles thirteen advertising researchers working at top international agencies such as TBWA\Chiat\Day, Leo Burnett and Interpublic, revealing the search tactics that allow them to...
Super Searchers on Madison Avenue, by Grace Avellana Villamora, profiles thirteen advertising researchers working at top international agencies such as TBWA\Chiat\Day, Leo Burnett and Interpublic, revealing the search tactics that allow them to...
