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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Your mobile consumers are essentially telling you what they want and how they want it, and by identifying mobile user activity related to device during the length of their path to purchase, you can better engage and guide their split mobile...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Keyword Length Segment Series Keyword length segments have appeared in several articles dedicated to advanced segments because looking at traffic by keyword length can reveal significant insights. Analyzing your website data with Google Analytics...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    What's a Good Length of a Test? This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video...

  4. DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle

    Also appearing in Google's Doodle tribute to the comedic galaxy of "The Hitchhiker's Guide" is a towel, which is of utmost importance because it is "about the most massively useful thing an interstellar hitchhiker can have.any man who can hitch...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Tier creation costs by content quality (e.g.length, sentiment, images, uniqueness) and/or Domain Authority levels. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Underneath the title the consumer will see the length of the video. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use to extend...

  7. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed, site reliability, data feed submission frequency, data feed quality, length of time on Google Shopping, product detail and...

  8. Measuring Content Success: 2013’s Key Data Challenge

    Length of sales cycle Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business...