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Leisure Time

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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). Most of the time, brands and channel partners play together nicely...

  2. What do the iPad and Tablet Computers Mean for Search?

    Brands that offer products particularly suited to the leisure-time orientated nature of the iPad should consider developing apps; most brands should concentrate on fixing any glaring bugs with their website on tablet computers while monitoring...

  3. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time...

  4. Study: Social Media's Hot, Entertainment's Not

    In 2008, people online spent 10 percent of their time shopping down from 12 percent in 2006, and 19 percent of their time on leisure and entertainment, such as playing online games and downloading music.

  5. SearchDay: Content? Content. Content!

    Interval Leisure Group, Inc. It's time we review the advantages of content, and where it may be applicable. Content? Content. Content! BIG BIZ It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space...