But the IAB findings explain that the period of highest usage of mobile devices occurs during leisure activities at night, rather than during the "on the go" errand-running times of the day. That said, time of day and type of activity have...
The product is a big-ticket leisure item and nearly all marketing is based on lead-gen. This time around it seems as though it may actually be working. Now, time will tell if this lower cost-per-lead can be sustained.
Are they looking for leisure or business information? So, for instance, if your customer base consists primarily of families traveling for leisure purposes and you want to write about New York City, write about hotels that are family friendly...
Now if profile ABC was about leisure it could contain Circles such as travel, sports, clothing and vacation properties. How much time the user is spending in the profile, whether they're communicating with others or just +1ing, etc.
The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). Most of the time, brands and channel partners play together nicely...
This example from Travel & Leisure Magazine shows. This is another type of story that you see time and again. For this type of story, a journalist needs a service like HARO -- otherwise they'd have a tough time finding meaningful examples.
Each of these questions can help you figure out what fans do in their leisure time, their preferred method of punishment, their spending habits, and their attention to spending. If you're seen as an expert in your industry, continually "sharing and...
Brands that offer products particularly suited to the leisure-time orientated nature of the iPad should consider developing apps; most brands should concentrate on fixing any glaring bugs with their website on tablet computers while monitoring...
With only 24 hrs in a day and digital media device proliferation cannibalizing idle and leisure time (think e-readers, gaming platforms, Netflix devices, etc.smartphones are increasingly incorporating functionality that previously existed on...
And yet, while online advertising spend is growing, it's not increasing anywhere near the rate that people are moving their leisure time to online channels. Well, only if you can prove the ROI ahead of time.
While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time...
A service from JPMorgan, this program allows business (and leisure) travelers to buy off their psycho-ecological guilt by calculating the carbon emissions and purchasing (i.e.donating) carbon offset credits.
With business travel tanking, leisure travelers looking for deals, shrinking marketing budgets, and tougher competition than ever, the stakes are even higher. Last time, I gave "5 Tips for Travel Search Marketing in a Down Economy.
In 2008, people online spent 10 percent of their time shopping down from 12 percent in 2006, and 19 percent of their time on leisure and entertainment, such as playing online games and downloading music.
HSNi), Interval Leisure Group, Inc. SEM Success In 10 Minutes A Day LITTLE BIZ No time to pay attention to your search engine marketing lately? Peak time for your employees' daily Olympic fix is lunch time.
Interval Leisure Group, Inc. It's time we review the advantages of content, and where it may be applicable. Content? Content. Content! BIG BIZ It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space...
Interval Leisure Group, Inc. A trade is done on a "when-issued" basis because there are no physical certificates available evidencing the securities being traded, therefore a delivery date cannot be determined at the time of execution.
Financial services advertisers, hit hard by the mortgage crisis, decreased search engine spending by 7 percent YOY, and travel advertisers decreased spend by 17 percent as consumers pulled back on leisure spending.
Henry Harteveldt, a Forrester Research analyst, told the WSJ that the percentage of online leisure travelers using these engines has been holding steady, at 12% to 15% of travelers since 2006. With the recent announcement that Kayak will acquire...
First and foremost, I'm a consumer of travel and leisure products, and surely, I know what does and doesn't work for me when I am planning my own vacations and adventurous activities. There's also the value of time and factors of convenience.
