The product is a big-ticket leisure item and nearly all marketing is based on lead-gen. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. However, recent developments at Facebook may help you (and...
Instead of the more artistic, leisure-based advertising expected with tablets, smartphone creative is more effective when it is fast loading, easy to read and includes location-based information with clear calls to action.
Are they looking for leisure or business information? So, for instance, if your customer base consists primarily of families traveling for leisure purposes and you want to write about New York City, write about hotels that are family friendly...
According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...
Now if profile ABC was about leisure it could contain Circles such as travel, sports, clothing and vacation properties. Since the launch of Google's +1 feature, search engine optimizers (SEOs), business owners, and spammers have all circled around...
The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). That's the message from a recent study by MarkMonitor, who estimate...
This example from Travel & Leisure Magazine shows. Journalists can be hard to contact, there's no guarantee of getting your story covered, and even if it is covered, there's no guaranteed that you'll actually get a link.
The sector that saw the greatest increase when compared to Q2 (+6.5%) was Sports, Leisure & Hospitality. The Pearlfinders U.S. Index tracks topics from over 4,000 conversations with senior marketing executives in the US per year, aggregating their...
Each of these questions can help you figure out what fans do in their leisure time, their preferred method of punishment, their spending habits, and their attention to spending. Has the ever-growing, ever-knowing, social networking site Facebook...
Brands that offer products particularly suited to the leisure-time orientated nature of the iPad should consider developing apps; most brands should concentrate on fixing any glaring bugs with their website on tablet computers while monitoring...
With only 24 hrs in a day and digital media device proliferation cannibalizing idle and leisure time (think e-readers, gaming platforms, Netflix devices, etc.smartphones are increasingly incorporating functionality that previously existed on...
And yet, while online advertising spend is growing, it's not increasing anywhere near the rate that people are moving their leisure time to online channels. Search -- and online media in general -- just can't win.
While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time...
A service from JPMorgan, this program allows business (and leisure) travelers to buy off their psycho-ecological guilt by calculating the carbon emissions and purchasing (i.e.donating) carbon offset credits.
With business travel tanking, leisure travelers looking for deals, shrinking marketing budgets, and tougher competition than ever, the stakes are even higher. The economy is forcing travel search marketers to change the way they approach online...
In 2008, people online spent 10 percent of their time shopping down from 12 percent in 2006, and 19 percent of their time on leisure and entertainment, such as playing online games and downloading music.
HSNi), Interval Leisure Group, Inc. ErikQualman NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed BRAND EQUITY It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success.
HSNi), Interval Leisure Group, Inc. IAC, the parent company of Ask.com, has completed the spinoff of four companies: HSN, Inc. ILG), Ticketmaster and Tree.com. For every one share of IAC common stock held on August 11, 2008, the record date for the...
Interval Leisure Group, Inc. AaronShear Content? Content. Content! BIG BIZ It's become the mantra for SEOs, and the standard advice for all site owners, regardless of the Web space they're in. It's time we review the advantages of content, and...
Interval Leisure Group, Inc. Ask.com parent company IAC announced last November that they would spin off four of their properties and become 5 separate companies. The other four companies will be HSN, Inc.
