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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo reports 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Another key trend reported by Kenshoo indicates the travel and...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). That's the message from a recent study by MarkMonitor, who estimate...

  4. What do the iPad and Tablet Computers Mean for Search?

    Brands that offer products particularly suited to the leisure-time orientated nature of the iPad should consider developing apps; most brands should concentrate on fixing any glaring bugs with their website on tablet computers while monitoring...

  5. 2010 Search Predictions: The Experts Weigh In

    With only 24 hrs in a day and digital media device proliferation cannibalizing idle and leisure time (think e-readers, gaming platforms, Netflix devices, etc.smartphones are increasingly incorporating functionality that previously existed on...