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Legal Trademark Issues

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been revived by a federal appeals court. At issue: whether the sale of trademarked search keywords to the...

  2. Search Week in Review for Feb. 19, 2011

    Navigating PPC Trademark Rules - PPC Hero Resolving Homepage Canonical Issues - Shimon Sandler Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work? Bing and Yahoo will allow advertisers to use trademarked terms in their PPC...

  3. Trademark: The Next Generation

    Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. We know from the class-action moneymaking scenarios of years past that everyone except the lawyers lose in...

  4. Half of British and Irish Marketers Use SEO for PR Purposes

    Brand & Reputation Management -- Can you use a competitor's trademark in your own search advertising? The panelists will also discuss the issues with video search, and the industry's desire for standards on how to tag, organize, and find videos.

  5. Search Marketers' Wish Lists

    I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. A more aggressive policy targeting misuse of trademark/counterfeit product.

  6. Trademark Law - What Search Marketers Should Know, Part 1

    Most search marketers will almost certainly encounter trademark issues at some point in their careers. Historically we have tried to moderate between trademark owners and their affiliates (often with their legal agreements)," says Berk.

  7. Search and the Law: Professor Eric Goldman

    He also writes about legal issues relevant to online marketers at his Technology but it's typical that the interaction with a trademark office is more complicated than with a copyright office. It's also important for an attorney to interpret the...

  8. Search and the Law: Attorney Deborah Wilcox

    Wilcox, co-chair of Baker Hostetler's national intellectual property litigation practice, which includes managing and litigating copyright, trademark, and e-commerce and domain name issues in both in the U.S.and internationally.

  9. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. I caught up with him after the conference to discuss copyright, trademark, and other...

  10. Copyright Law: What Search Marketers Should Know (Part 1)

    It won't help you with other legal problems, such as trademark, domain, or online reputation infringement issues. People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody...