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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  2. How to Build Your First Content Marketing Strategy

    Are You Providing a Call to Action for Readers? Last but not least, you want to make sure that everything you create has a strong call to action. I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content.

  3. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    Due to the unique and sensitive nature of child abuse and child exploitation, Microsoft has been, and remains, a strong proponent of proactive action in reasonable and scalable ways by the technology industry in the fight against technology...

  4. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    The Communication Decency Action Section 230 protects companies such as Ripoff Report against lawsuits from businesses requesting removals for false reviews. It may cost you thousands of dollars in legal fees and reputation management services to...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. Activity varies, according to the primary...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. Brand monitoring or social listening services at a total of $_______ / year. For each tactic, brainstorm possible implementation outcomes and factors – both...

  7. SEO Services Buyer’s Guide: Key Components of a Work Agreement

    Will you use a mediator, take legal action, leave online reviews? When I did outsource services, I was fortunate enough to have a trusted family member work with me on occasion. This is based on my own experience having bought and sold services...

  8. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Private right of action that may enable entities to bypass the DMCA and safe harbors to pursue legal action otherwise not allowed. One of my biggest concerns under SOPA is that it would create a private cause of action for anyone who might feel...

  9. Google’s European Privacy & Antitrust Battles: An Update

    Google’s collection of WiFi data has come under fire previously, with several European countries threatening or pursuing legal action. Individuals and businesses that don’t want their WiFi network used for location-finding services on smartphones...