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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. Goldman remarks further: "Consumer review websites often try to sell services to businesses that are...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. 9 Ways to Prepare for a Future Without Cookie Tracking

    This is the same reason why many browsers automatically block third-party cookies, to ensure data collection services and the usage of visitor information are being entrusted to the right recipients. From a legal standpoint, it probably will cover...

  5. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    One of my colleague has been tasked with improving this client's website, which offered services for people who had suffered a particular misfortune. They looked more like legal documents (of which her prospects were already wary) than helpful...

  6. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In addition, we have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly. David Cameron has also urged UK ISPs to provide better blocking of illegal material...

  7. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Interpretation of this section of the CDA says that operators of internet services are not publishers. The outcome of this event is of particular interest to reputation management firms as well as the legal industry.

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...