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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. SEO or search marketing (PPC was not invented, just organic SEO) By far search marketing was the most profitable channel...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Well, according to the U.S.th Circuit Court of Appeals, Yelp has the legal right to do exactly this. Legal writer Eric Goldman thinks there is still hope for businesses feeling like their rights just got trampled: "Plaintiffs can still chase Yelp...

  3. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Jodie Ginsberg, chief executive of Index on Censorship, said that while flagging search results is all well and good, it does nothing to fix the legal issues surrounding the recent ECJ ruling. The fact that Google plans to add 'flags' to search...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. Whenever you can make your site or your persona be an authority in your particular market...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  6. Bing Denies Censoring Search Results, Blames 'Glitch'

    Due to legal obligations imposed by Chinese laws and regulations, we have removed the results for these search terms. Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world.

  7. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...