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  1. Search Engines and Trademark Issues

    The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. In the U.S.rights trademarks are based on first use or registering terms with the...

  2. Search Engines and Trademark Issues

    The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. In the U.S.rights trademarks are based on first use or registering terms with the...