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Legal Liability

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  1. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    He claims he is protected under what is called the "Communications Decency Act" and cannot be held with legal liability. The CDA is what was used by Richie's attorney to defend his blog against legal liability.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    A vacancy in the social landscape can be a liability, or at very least missed opportunity. Chances are, if legal counsel was required to review social media policies like the Facebook Terms below, marketers would be further encouraged to use social...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    That bit of a disclaimer may not be enough to protect Google from liability, given that they do indeed profit from the sale of trademarked terms. It seems clear that Google will continue to face legal issues so long as they profit from the sale and...

  4. Facebook Warns: Don't Share Passwords With Employers

    It also potentially exposes the employer who seeks this access to unanticipated legal liability. Following public outcry over reports that companies have been asking employees to hand over Facebook login credentials in order to scan their profiles...

  5. How the Wal-mart Grinch Stole Black Friday Link Love

    The 512 "safe harbor" is there to typically let hosting companies off the hook for legal liability, as long as they don't ignore copyright infringement and if they remove the stuff when notified. Do you see how the DMCA can be used for all kinds of...

  6. Microsoft's Net Income Increases by 2%

    Microsoft's ability to attract and retain talented employees; delays in product development and related product release schedules; significant business investments that may not gain customer acceptance and produce offsetting increases in revenue...

  7. Search and the Law: Professor Eric Goldman

    And I'm not 100-percent certain that every single decision that the search engines make will be immune from liability. He also writes about legal issues relevant to online marketers at his Technology but it's typical that the interaction with a...

  8. Copyright Law: What Search Marketers Should Know (Part 1)

    It was created as a means for copyright owners to easily file infringement claims without requiring the services of an attorney, and for online service providers (OSPs) hosting the alleged infringed content to have a proper process of action that...

  9. Australian Court Ruling Could Impact Search

    The legal interpretation of liability is untested for search engines like Google. The Australian Federal Court ruled the other day that a web site providing links to available illegal video downloads is culpible as well as the ISP that hosted the...