SEO News

Legal Case Trademarked Terms

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    It seems clear that Google will continue to face legal issues so long as they profit from the sale and distribution of ads that target terms trademarked by others or otherwise attempt to steal traffic away from competitors through AdWords targeting.

  2. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Since the company Network Automation bought ads on both Bing and Google on the keyword, ActiveBatch, but made no mention of the trademarked name on the destination URL page, ad copy, or titles, they ended up winning the case.

  3. Trademark Law - What Search Marketers Should Know, Part 1

    Legal representatives for the search engines say they follow this practice as a matter of "best policy," rather than binding case law. It's also frustrating for legitimate advertisers – such as authorized affiliates and resellers, and others using...

  4. Search and the Law: Attorney Deborah Wilcox

    On the other side of the coin, some advertisers are disgruntled that most of the major search engines no longer allow the use of trademarked terms in keyword ad copy, even for fair use purposes. It really seemed at the time, back then, that the sky...

  5. EFF Backs Google Trademark Advertising Methods

    A Federal Appelate Court will decide if Google can allow advertisers to use trademarked terms as keywords so long as they are not mentioned in the actual ads. Similar to the case dismissed against Geico, Rescuecom continued its legal battle and...

  6. Hawaiian Airlines Cries Search Engine Foul Over Use Of "Hawaiian" On Competitor Web Site

    Airlines, said in a letter to Mesa that the use of the terms "Hawaiian A search for hawaiian airline is not the same as a search for hawaiian airlines and Go doesn't show up in either case). Ornstein, reached yesterday at a board meeting in Santa...

  7. Search Engines and Legal Issues

    In terms of filing registration, it is difficult to manage registrations on a timely basis," Goldman continued. Other types of terms would apply to other sites, where you can piggy-back on your competitor as long as you're doing it to compare.

  8. Search Engines and Legal Issues

    In terms of filing registration, it is difficult to manage registrations on a timely basis," Goldman continued. Other types of terms would apply to other sites, where you can piggy-back on your competitor as long as you're doing it to compare.