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Legal Case Trademark Issues

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  1. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been revived by a federal appeals court. At issue: whether the sale of trademarked search keywords to the...

  2. Trademark: The Next Generation

    Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. Trademark litigation is very much a part of our lives in the interactive marketing world.

  3. Trademark Law - What Search Marketers Should Know, Part 1

    Most search marketers will almost certainly encounter trademark issues at some point in their careers. Historically we have tried to moderate between trademark owners and their affiliates (often with their legal agreements)," says Berk.

  4. Search and the Law: Professor Eric Goldman

    He also writes about legal issues relevant to online marketers at his Technology but it's typical that the interaction with a trademark office is more complicated than with a copyright office. It's also important for an attorney to interpret the...

  5. Search and the Law: Attorney Deborah Wilcox

    Take the case with trademarks search ads – if there's a likelihood of consumer confusion being caused by the particular use, then there is a possibility of a trademark infringement. You have to look at it on a case by case basis, and try and...

  6. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. I caught up with him after the conference to discuss copyright, trademark, and other...

  7. Copyright Law: What Search Marketers Should Know (Part 1)

    It won't help you with other legal problems, such as trademark, domain, or online reputation infringement issues. People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody...