Rosetta Stone’s trademark infringement lawsuit against Google, first filed in 2009 and dismissed by a Virginia court in August 2010, has been revived by a federal appeals court. At issue: whether the sale of trademarked search keywords to the...
Navigating PPC Trademark Rules - PPC Hero A Tweet's Effect On Rankings - An Unexpected Case Study - SEOmoz Resolving Homepage Canonical Issues - Shimon Sandler Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work?
Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation. Trademark litigation is very much a part of our lives in the interactive marketing world.
When you've encountered what you believe to be a clear case of trademark infringement online, the two immediate steps for you to take should involve 1) A notice to the infringer; 2) A notice to the infringer's web host service provider; and 3...
Most search marketers will almost certainly encounter trademark issues at some point in their careers. Historically we have tried to moderate between trademark owners and their affiliates (often with their legal agreements)," says Berk.
He also writes about legal issues relevant to online marketers at his Technology but it's typical that the interaction with a trademark office is more complicated than with a copyright office. It's also important for an attorney to interpret the...
Take the case with trademarks search ads – if there's a likelihood of consumer confusion being caused by the particular use, then there is a possibility of a trademark infringement. You have to look at it on a case by case basis, and try and...
Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. I caught up with him after the conference to discuss copyright, trademark, and other...
It won't help you with other legal problems, such as trademark, domain, or online reputation infringement issues. People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody...
Utah Rewrites Search Law, But Trademark Registry Remains, ClickZ Does Apple offer a crisis communications 2.0 case study? Linking Issues & Social Media SEM Industry Issues Cybersquatting defined for search marketersIntellectual property and...
Paid Search, Trademark Legalities and Liability -- Oh My! Utah Legislators Doing Research -- After They Passed the LawAfter passing a misguided Trademark Protection Act that will ban advertisers from using the trademarked terms of their competitors...
Better Metal case, a court has determined that keyword triggering and metatag usage isn't a trademark use in commerce, so it's ok for companies to bid on others' trademarked terms. Utah Trademark Protection Act Updates – It seems Utah's legislators...
Utah's Misguided Trademark Protection Act Last week, technology law blogger Eric Goldman reported on a new law banning keyword advertising in Utah. This new initiative is designed to offer webmasters expert articles, tips and tricks, and case...
Google Fights for Its TrademarkGoogle has sued serial trademark litigant and self-styled "intellectual property entrepreneur" Leo Stoller for false advertising, unfair competition and RICO violations for claiming that Stoller owns the Google...
It has some serious trademark issues. Since WordSpy wasn't using the word Google in a trademark sense (IE, trying to pass off a product or service as if it was from Google), trademark issues didn't apply to it.
Judy's Book Gets "Social Search" Trademark; Yahoo Apparently Says Jump In A Lake Oops, Specs for Dell Computers Found in Google Cache - Once again a company, in this case Dell, has learned the hard way that what's put on a public web server is open...
Barbara said that online and offline marketing share responsibility for the branding experience, trademark protection, and reputation monitoring. Provide case studies and suggestions as to how and why to integrate.
Domain names submitted to may not contain or link to any of the following content: Any illegal activity; site promotion of incentive or fraudulent clicking; violation of trademark (and related rights), copyright, trade secret, patent or other...
While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the usage of trademark terms in ad text by the search engines.
While a judge's opinion had originally ruled that the sale of trademarked terms as keywords was lawful (in the GEICO case), the lingering issue was the usage of trademark terms in ad text by the search engines.
