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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure the your website has a way for visitors to find out more information about how to get in touch with someone from the website, whether it's a "contact us" page, an "about us" page, or (in the case of a parent company) a link to a corporate...

  3. How to Build Your First Content Marketing Strategy

    But most often, this isn't the case. The logical assumption is that a lawyer's target audience would be clients who want to find legal representation. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing...

  4. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. They looked more like legal documents (of which her prospects...