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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. Well, according to the U.S.th Circuit Court of Appeals, Yelp has the...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The case made its way through the legal system until it finally came before the ECJ. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure the your website has a way for visitors to find out more information about how to get in touch with someone from the website, whether it's a "contact us" page, an "about us" page, or (in the case of a parent company) a link to a corporate...

  5. How to Build Your First Content Marketing Strategy

    But most often, this isn't the case. The logical assumption is that a lawyer's target audience would be clients who want to find legal representation. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing...