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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A webinar on retirement savings best practices. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Both have an abundance of resources for anyone who...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews...

  3. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content...

  4. Google Submits Response to EC Antitrust Regulators

    Any settlement must include explicit acceptance by Google of its dominance and that it has damaged European businesses through its anti-competitive practices. After the conclusion of the FTC investigation, Google voluntarily made changes to some of...

  5. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Federal Trade Commission closed the books on its 19-month investigation into Google’s business practices. One other area of Google’s business practices under review by the FTC was Google’s use of patents.

  6. Google Reveals Argentina, South Korea Investigations

    Google has disclosed a pair of ongoing international government probes into its business practices. Both Argentina’s Comision Nacional de Defensa de la Competencia and the Korea Fair Trade Commission in South Korea have also opened an investigation...

  7. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Paid search advertising is big business and Google, with the lion’s share of the market, is the most lucrative target for those financially losing out to questionable competitor practices. It seems clear that Google will continue to face legal...

  8. New Google Privacy Policy Combines User Data From All Google Services

    The only products that seem to have their own product-specific privacy policy are Chrome and Chrome OS (“to explain our privacy practices specific to those products in more detail”), Books, and Google Wallet (because it’s “regulated by industry...

  9. Challenges Creating Compelling SEO Content in the Enterprise

    This size of enterprise almost always has SEO programs in place that follow what SEO best practices practitioners preach. Yes -- similar tactics are used to optimize websites for small business and big businesses alike, but on a different scale, of...

  10. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The responsibility for informing the search engines on abusive practices rests with the brand itself. This is nothing new but indicates how lucrative the channel business actually is. Examine marketing partner and affiliate contracts and work with...