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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. Chances are, if legal counsel was required to...

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Make sure you keep all contact in writing, as this will be important if you need to take legal action later on. If you're nickname is indeed taken over by a cybersquatter, it can be a very costly legal process to claim back that domain name once it...

  3. Will Google's Proposed Search Fixes End EU Antitrust Case?

    By committing to a group of fixes, Google aims to avoid paying out a massive EU fine and facing greater legal action. Google has been barraged with legal complaints over the years. Most recently, the EU has questioned whether Googles's unified...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user...

  5. Turns Out Google Didn't Actually Delete All Its UK Street View Data

    This has led to police investigations and action by the Information Commissioner's Office (ICO) against the firm, although no fines or legal action has ever been taken. Google must supply the data to the ICO immediately, so that we can subject it...

  6. Congressman, EPIC Push for Larger Google Street View Investigation

    Google Faces Oregon Class Action Lawsuit Over Rogue Data Collection The FCC ignored legal precedent holding that the contents of unencrypted Wi-Fi networks were protected by the Wiretap Act. EPIC argued that by collecting data transmitted over an...

  7. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Private right of action that may enable entities to bypass the DMCA and safe harbors to pursue legal action otherwise not allowed. One of my biggest concerns under SOPA is that it would create a private cause of action for anyone who might feel...

  8. Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

    Mosley testified at the Leveson inquiry last week that he has pursued legal action in 22 countries and ordered the removal of material from 193 German websites. The search engine giant has refused to manipulate results in order to remove references...