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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Email Marketing (Spam was legal) I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Well, according to the U.S.th Circuit Court of Appeals, Yelp has the legal right to do exactly this. Legal writer Eric Goldman thinks there is still hope for businesses feeling like their rights just got trampled: "Plaintiffs can still chase Yelp...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Marketers don't have to be afraid; they just need to consult with their legal team before making a content marketing plan. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Jodie Ginsberg, chief executive of Index on Censorship, said that while flagging search results is all well and good, it does nothing to fix the legal issues surrounding the recent ECJ ruling. The fact that Google plans to add 'flags' to search...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    The case made its way through the legal system until it finally came before the ECJ. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a...

  6. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Because he uses the example of medical queries, this could be an algorithmic change targeted to specific niche areas, such as medical queries or perhaps things like travel queries or legal queries. Over the years Google algorithm has been changing...