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  1. How to Use Google Analytics Site Search Reports

    In this example, the "q" is the search parameter, so this is what would go in the field here: How many visitors gave up and left the website It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    See more dynamic Calculated Field tutorials here. A calculated field is quite simple: you select a column of data (also known as a "field") and tell Excel a specific calculation you'd like to do. The solution to this problem is adding the IFERROR...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    The most common is feedback about the visitor’s success or failure in completing each field of the form. As the visitor tackles the field, they receive the equivalent of either a smiley face or a sad face.