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  1. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    See more dynamic Calculated Field tutorials here. A calculated field is quite simple: you select a column of data (also known as a "field") and tell Excel a specific calculation you'd like to do. The solution to this problem is adding the IFERROR...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    The most common is feedback about the visitor’s success or failure in completing each field of the form. As the visitor tackles the field, they receive the equivalent of either a smiley face or a sad face.

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Women want to be measured by the contributions they make, not on a separate scale, but on the same level playing field as men,” she said. I think one of the ways we can overcome some of the challenges women face in marketing or any field is to...

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    In the URL address field of your browser, select and copy the string of 25 characters following “map/? Look at the wasted screen real estate on the left and right sides. If your company does a lot of its sales through catalogs, then getting your...

  5. Can You Tap Your Way to Gold in Google’s Interactive Hurdles Doodle?

    Field Hockey Once you get close to a hurdle, hit the up button to make him jump – but don’t forget to keep hitting the left and right arrows after he hits the ground to keep his speed up. To excel on Google’s tribute to hurdling, you’ll have to...

  6. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Expert Opinion: An obvious one but sign up, or employ, a blogger or expert in the field and feature their reviews, rel=author, etc.prominently. Test right vs.left, color variations, and the text used, such as "Get a Quote" vs.