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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Rich Snippets in SERPs: Mentioned again for the standout you can achieve if the visitor is now searching for longer tail product level results. The psychology of buying is a subject that has attracted a lot of interest over recent years as...

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    If you're going after that, it's fantastic if you get it, but diversification is even better," he added, evoking the concept of the Long Tail of search query frequency. A longer version of this story for Search Engine Watch members covers more of...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    If you're going after that, it's fantastic if you get it, but diversification is even better," he added, evoking the concept of the Long Tail of search query frequency. Depending on the theory being tested (let's say it's one that's a bit more...