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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    There wasn't a "more items" notification indicating I should click on the link for further instructions. Google's Knowledge Graph also indicated that there were additional instructions and I would need to click on the link provided to learn more.

  2. How to Use Google Analytics Site Search Reports

    Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. How many visitors gave up and left the website As mentioned above, this data can also be broken down by category, so if...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Right off the bat, sites are only left with a half-second window to display content before many customers will move on. Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click...

  4. Google Brings NHL, NBA Video Highlights to Search Results

    The video is embedded at the top of the search results, with the score in a box on the left and the video beside it on the right: You can also click the arrow and see the results for the previous seven games as well as information on the next...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Alongside each URL in this report, before the data you will see a little gray square with an arrow; click this and a pop-up window showing the page live on your site will appear. The percentages are often shown a little further away that you image...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    It includes info like percentage of new visits and revenue per click, and ties into Google Analytics goals and ecommerce tracking. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Last year's mobile bid multiplier dilemma has now left search marketers with the right experience to move beyond bidding 101. Terms like "cheap auto insurance" typically went for $50 or more a click. 2013 brought enhanced campaigns – the good and...