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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If that’s the case, then it would be left with only 30 percent of its original $200,000, which is just $60,000. Then you’re left with serious questions, stress, and confusion. In my previous posts about Panda, I’ve hammered one important point over...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  3. The Evolution of SERPs and User Behaviors

    Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging, Searchmetrics adds. The study, which is focused solely on Google results, found high...

  5. Last-Minute SEO - Here Come the Holidays!

    While the organic boat has left the building, there are still some waves you can ride to help your site gain that much necessary visibility. Unless their business is summer-related, summer is the time of year where many website owners (and managers...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries. Click the Audience tab in the left menu, click Mobile, and then Overview. You can fire up GWT and select Crawl from the left menu, and then...