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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Google Analytics has always been very good at telling you what people have been...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Read any popular digital marketing thought leadership blog...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. There are some shady dealings going on behind the scenes at YouTube regarding its new...