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Lee Odden

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. According to Odden's research, there are more than 254 million blogs in publication.

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:= Just because BuzzFeed is successful at packaging information doesn't mean it's a content marketing model that would work for any company...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    At SES New York TopRank CEO Lee Odden will present a session on Creative Content – Winning Hearts, Minds and Wallets. If you’ll be at SES New York (and you should be) and are interested in content, marketing, and social, you should definitely...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The session will be led by Lee Odden, CEO of TopRank and author of “Optimize”. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for...

  5. In Memoriam: Search Marketer Ron Jones

    Lee Odden Jones passed away June 30 after a bout with metastatic melanoma. Readers and conference attendees knew Ron as a sage search marketer, while friends and colleagues will remember him as a passionate professional, family man, and avid cyclist.

  6. Nomenclature: The Industry Case For and Against SEO

    The fast pace of change in the search marketing world can get SEOs a little caught up in the specifics, always grasping for something they can hold on to – only to see it squashed, exploited, or changed by the powers that be, says Lee Odden...