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  1. Conquering Content Marketing, Step 5: Measurement

    Days before the campaign launch date Lisa received the news that a major competitor, American Denim, was launching an identical campaign led by her ex-boss, Don Makerfield. Total incremental traffic was 85,000 visits which led to an 18% increase in...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    As Executive Director, Deby Snodgrass led a team that revels in pushing aside stodgy industry standards in favor of effective new strategy. People are changing the way they consume media, mixing their live TV watching with recorded shows and...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    For any content led link building campaign to be truly successful you should also consider what options there are to amplify reach, using key paid channels. It’s the basis of inbound marketing and the currency traded among the globe’s largest media...