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  1. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  2. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the Internet. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com led the way in 2013 with 793 million impressions, followed by TripAdvisor (781 million impressions) and Priceline (724 million impressions). Search marketing intelligence company AdGooroo has released its annual report providing insight...

  4. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    The book, based on four years of her research, was instrumental in the banning of DDT within the U.S.and led to the eventual creation of the U.S. Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107...

  5. Conquering Content Marketing, Step 5: Measurement

    Days before the campaign launch date Lisa received the news that a major competitor, American Denim, was launching an identical campaign led by her ex-boss, Don Makerfield. Total incremental traffic was 85,000 visits which led to an 18% increase in...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem...