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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This led to the action of re-allocating budgets from banners to SEM. This led to a 46 percent increase in conversions. This led to a 17 percent increase in conversions. Unfortunately, Sheridan could not attend the session due to an illness.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The good UX designers can describe how they identified these design drivers on previous projects and how it led to a more accurate and successful design approach. UX design was largely unappreciated for many years, but the rash of recent successes...

  3. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  4. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the Internet. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the...

  5. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com led the way in 2013 with 793 million impressions, followed by TripAdvisor (781 million impressions) and Priceline (724 million impressions). Search marketing intelligence company AdGooroo has released its annual report providing insight...