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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This led to the action of re-allocating budgets from banners to SEM. This led to a 46 percent increase in conversions. This led to a 17 percent increase in conversions. Unfortunately, Sheridan could not attend the session due to an illness.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The good UX designers can describe how they identified these design drivers on previous projects and how it led to a more accurate and successful design approach. UX design was largely unappreciated for many years, but the rash of recent successes...