By putting out stupid inane questions that the lowest possible denominator (sorry Great Aunt Matilda) can easily answer. At least with these, there is a mechanism to get them removed if you see them ranking in the search engines.
An advertiser will include keywords like “red shoes” and “red sneakers,” in the same group, and as such, the winning ad tends to be the least common denominator, not the best ad for each of those intents.
Build a process by using a just one or two countries, and focus to the lowest common denominator in terms of organizational structure. Complicated marketing, content, regional and brand communications silos often collaborate infrequently and...
The more interesting (read: catering to the lowest common denominator) the story is, the more the story is spun. Aqua Dots were listed alongside at least a dozen other products that were either recalled or deemed dangerous.
