SEO News

Least Common Denominator

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  1. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    If we can suggest a common denominator like Google Analytics and apply that across many channels with many different ways to collect and review data, that might come close to a broad description. There are at least a hundred vendors today who offer...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Build a process by using a just one or two countries, and focus to the lowest common denominator in terms of organizational structure. Complicated marketing, content, regional and brand communications silos often collaborate infrequently and...