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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The theory in hindsight was that the distinctions fueled more efforts to "seek out" the free stuff. By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    That’s in keeping with motivation theory: give people a clear path to success. Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. Just as animal trainers discovered that unpredictable...

  3. Google, NASA Join Forces to Research Machine Learning

    D-Wave's computer, which for years has courted controversy regarding whether it really is a quantum computer, is a second generation unit that is rated at 512-qubit and makes use of quantum effects that in theory can deliver performance that is...

  4. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Boland's theory is backed up by a recent YP study, which found that four out of 10 consumers use local search. However, the company reports that mobile ad spending has seen slow adoption rates because of the steep mobile marketing learning curve.

  5. SearchDay | Do Teens Tweet?

    In theory, the idea is good: share some of your favorite Twitterers with your followers, assuming they'll like what they have to say too. Wondering if this strategy is "legal" per AdWords Jun 11, 2009 One of my clients is in the language-learning...

  6. SearchDay | Social Media Madness -- The Final Four

    The theory here is that the spacing will make the url more relevant based off the keywords it contains. I have been learning a lot as I go along. Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing...

  7. SearchDay | Getting Closer to Mobile Local Search's Day

    The theory here is that the spacing will make the url more relevant based off the keywords it contains. I have been learning a lot as I go along. Getting Closer to Mobile Local Search's Day SEW EXPERTS: LOCAL & MOBILE SEARCH The year of mobile has...