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  1. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Said the report, “To some extent this is simply a problem of time and investment...

  2. Big Data: An Introduction for Search Marketers

    Cloud does not equal big data although big data technologies are often only available through cloud delivery. There are plenty of cloud technologies that are not big data. Consider the evolution of paid search marketing technologies.

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Leverage social sign-on and Open ID technologies to make it fast and easy for users to comment. In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible...

  4. 10 Reasons Why You Can't Miss #SESNY

    And SES New York is a prime example of just how we're adapting our agenda to the new techniques and technologies available to online marketers across the board. SES is the primary learning ground for marketers coming into the space.