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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    Because semantic search is based largely upon learning algorithms, it provides the algos with more knowledge. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together.

  2. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you haven't looked into Google Tag Manager yet, and you're interested in migrating, just be aware that there's definitely a learning curve. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Even these organizations rely upon some level of organic search engine traffic. Yet, the absence of organic search and related behaviors was an obvious omission from the discussion around data-driven decisions.

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; Social Me Everywhere, a group for Bay Area PR and marketing pros interested in learning...

  8. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  9. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for...

  10. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Note, if you’re interested in learning more about a site hit by Penguin, why it was targeted, and how it recovered, you can read another case study here. Understand your organic search traffic, including which landing pages are receiving the most...

  11. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they...