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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    We're all learning the hard way what it means to be in a fight with Google. This is also a good time of year to search for quotes about love and romance, whether you want to write a valentine or you're looking to rewrite a few classics to apply to...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. We know that the major search engines calculate dwell time, and that low dwell time can be a strong...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    It should be a mixture of types that can adhere to diverse learning styles. How many people out there search for things via their mobile browser, specifically when on the go? With so many companies increasing their content investments in 2014, it...

  6. Machine Learning Basics for Better Content & SEO Results

    Machine Learning Applied to Search Queries and Ranking Machine Learning directed to the reader, rather than to the search engines. We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  8. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Not to mention these systems can be rather complicated, creating a learning curve hurdle for gaining actionable insights.

  9. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of spend. Share of ad impressions and share of search spend were up...

  10. Could Bing Ever Overtake Google in Search?

    Google is focused on deep learning and understanding what users want so searchers don't have to use simple keyword phrases to search Google. If Bing were to lead the search engine market share over Google, the search landscape would be entirely...