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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Use ad extensions (Google now gives advertisers a better rank if they do). Advertisers are still figuring out how to operate in a post-EC world, and given the commotion, we found it difficult to identify what was the result of EC versus advertisers...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. Deep Learning in Regular and Voice Search Deep Learning He revealed that Deep Learning is the ability to make relationships between words and apply it to more words, and how...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Gain authority by seizing the opportunity to gain rank in expertise. Stinson-Ross recommends to lurk and put yourself in listen-only mode before you leap into the stream and understand that questions are as welcome as comments, so use it as a...

  6. SEO Game Change: Are You Setting the Right Expectations?

    Where you rank isn't exclusively a result of what you're doing yourself. You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual...

  7. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...

  8. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...