SEO News

Learning Process

RSS
  1. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Googlebot is better learning how to understand...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    This tutorial will focus on the process for implementing adjusted bounce rate once you're up and running with Google Tag Manager. Once you complete the setup process, you can return to this tutorial to begin the process of implementing adjusted...

  3. Machine Learning Basics for Better Content & SEO Results

    First, it's important to remember that an algorithm is simply a mathematical process. In inductive models, the process is a little more subtle. We've all heard the terms "machine learning" and "learning algorithms", but how much do you really...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    That learning process will gradually help interpret not only what individual documents are about, but when those learned relationships are fed to the new Hummingbird algo, it will enable more effective interpretation of search queries.

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process. Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Those reading this will likely have no problem learning new methods to track...

  7. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Howard said that while there's still a hefty debate about the validity of MOOCs, data shows students are considering it as they're going through the research process. The hypothesis here is that students are more interested in potentially staying...