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  1. Your Guide to Structured Snippets for SEO

    True, you’ll miss out on a bit of brand visibility and a few opportunities to convert on-the-fence users, but for the most part, structured snippets shouldn’t affect the number of people going through the sales process on your site.

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.

  3. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Googlebot is better learning how to understand...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    This tutorial will focus on the process for implementing adjusted bounce rate once you're up and running with Google Tag Manager. Once you complete the setup process, you can return to this tutorial to begin the process of implementing adjusted...

  5. Machine Learning Basics for Better Content & SEO Results

    First, it's important to remember that an algorithm is simply a mathematical process. In inductive models, the process is a little more subtle. We've all heard the terms "machine learning" and "learning algorithms", but how much do you really...

  6. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    That learning process will gradually help interpret not only what individual documents are about, but when those learned relationships are fed to the new Hummingbird algo, it will enable more effective interpretation of search queries.

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process. Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide.