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  1. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  2. Make the Most of Your Social Media Interactions: 9 Tips

    Plan 2 is based on learning from others and creating an informed and structured social strategy to attract and engage your audience. Keeping in mind industry standards and best practices are key when determining the optimum point for listening and...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Explain, on a top level, key highlights on what’s working and also touch upon items that need more current focus. If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your stuff” well...

  4. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    The rise of mobile Internet use and changes to Google’s algorithm were the most impactful trends and technologies for in-house search engine marketers in 2012. Learning curve. There is a drop in the blunt objective of driving traffic, but it’s...

  5. If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking

    For those of you who want to join in the chorus, they are: 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early...

  6. Go to SES Berlin or SES Chicago for Nine Trainers Training

    For those of you who want to join in the chorus, they are "eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three.