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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages. This week, the Google Research team unveiled "structured snippets," which presents an additional way...

  2. Baidu Building Powerful Computer Cluster

    The cluster will have about 100 billion digitally simulated neural connections and will be 100 times more powerful than Google's deep learning research project, Google Brain. Beijing-based Web services company Baidu is reportedly building the world...

  3. What Marketing Executives Say About Content Targeting

    This may be a good learning for future follow-up questions. Content is a central part of the digital strategy for brands across the globe spanning verticals, company sizes, and business. Brands know they now have a content imperative, but what’s...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live places such an emphasis on networking and the San...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    And if you are also targeting retired folks, they may not be too enthusiastic about learning digitally. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way.