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  1. Google AdWords Adds Consumer Rating Annotations

    If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data is through consumer rating annotations on Google AdWords.

  2. 26 Free Must-Have Tools for PPC Success

    Hopefully you've learned of a few new helpful free PPC tools from this list! We've recently started using AdWords Scripts, and it's become obvious they're a must-have. I've even used Uber Suggest for blog topic idea generation.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. If you’ve never facilitated a user test, take literally one minute to launch your first one...

  4. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    We’ve all been there, facing an impending deadline with nothing written. Talk about how you’ve been impacted, how you’ve dealt with it, and how it’s impacted them. We’ve seen people conjecturing as to the names of the next update, or even grouping...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. Everything You Learned in 2013 is Still Relevant, Just Amplified As a result, we've seen a trend where the "minimum desirable length" for...

  6. Could Bing Ever Overtake Google in Search?

    During Matt Cutts' Keynote Address at Pubcon Las Vegas we learned about Google¹s "moonshot changes", which he broke down into these areas: I've been around long enough, too, to remember that Google wasn't always the number one search engine (I...

  7. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    While they've not yet arrived at a high degree of semantic capability, they've come a long way, baby. In fact, I've even been able to rank pages for terms which didn't appear anywhere on the page.by simply focusing on a clear concept.

  8. Gamification in Marketing: Lessons from the Khan Academy Website

    Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. Don’t lead with those micro-conversions unless you’ve already built a relationship of trust...