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Learned Lessons

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons I...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. In 2011, my family and I spent a year in a remote region of South Africa.

  4. Why Social Media Listening is Important for Brands

    Lessons learned from LuLulemon not listening: Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business, you must listen...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  6. 10 Lessons About Enterprise SEO

    What follows are 10 lessons that I have learned over the years so that you might know what to watch out for as you run or manage your own SEO campaign. I have been fortunate in my 14 year SEO career to work with a huge number of companies and I...