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  1. Pre-PPC Strategies For Launching a New Product

    A single woman in her 20s who lives in a big city, blogs for a hobby, and never learned to cook. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New York Daily News. Eleven-year-old Audrey Zhang of New York is the winner of the...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    We just went through this process with our own brand, and we want to share what we've learned so far. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to...

  4. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next...

  5. 26 Free Must-Have Tools for PPC Success

    Hopefully you've learned of a few new helpful free PPC tools from this list! Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. What began as a passion project among small pockets of data-driven marketers has become the...