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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons I...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. In this post, I’m first going to cover some new information I’ve learned about Panda. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option...

  4. Pre-PPC Strategies For Launching a New Product

    A single woman in her 20s who lives in a big city, blogs for a hobby, and never learned to cook. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to...

  5. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New York Daily News. Eleven-year-old Audrey Zhang of New York is the winner of the...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    We just went through this process with our own brand, and we want to share what we've learned so far. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to...