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  1. Google AdWords Adds Consumer Rating Annotations

    If you've been wondering what Google intends to do with the information it's collecting from users about brands and their websites, we learned that one way Google is leveraging that data is through consumer rating annotations on Google AdWords.

  2. 26 Free Must-Have Tools for PPC Success

    Hopefully you've learned of a few new helpful free PPC tools from this list! Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. What began as a passion project among small pockets of data-driven marketers has become the...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  6. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    Things I Learned about Search Marketing by Watching Hockey We’ve all been there, facing an impending deadline with nothing written. You could miss the deadline, but that just puts the problem off for a few more days and doesn’t address the core issue.

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Everything You Learned in 2013 is Still Relevant, Just Amplified It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift...