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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Brands that learn how to evolve their approach to SEO and content put themselves in a winning position. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Which keywords helped users learn about my brand in the first place? You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said. Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically...

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. What would you like to learn more about? You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to...

  5. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Such research really gives you an understanding of the market and within that you can find niches that can be relevant to many business sites. Test this basic concept and if it's right for your business, then learn to do it at scale – where you're...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy accordingly. What really makes these programs trivial for Google or Bing to flag is when the award badges seem to...