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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Learn as much about your competitors as you can so you can figure out how to stand out and position yourself as the better choice. Reality eventually hit, and most of them realized they needed to market their website in order to make money.

  2. 3 Building Blocks for Content and Search Marketing Success

    People want to be made to feel relevant, they want to understand and learn before they buy. Over the last five years the way we market to people has changed. From social media monitoring, to audience profiling, Web analytics, and traditional...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Brands that learn how to evolve their approach to SEO and content put themselves in a winning position. With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Which keywords helped users learn about my brand in the first place? You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said. Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically...

  6. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. What would you like to learn more about? You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to...