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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Don’t be afraid to ask people questions through on-page surveys — you’d be surprised by what you learn from you users! For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Especially if you're taking on a new client, it’s critical to learn how the company is stacking up against their competitors before you begin the main optimizations. What tests have my competitors been running, and what can I learn from them?

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out John's work on segments to learn more about segmenting search and social. How to Use this Segment: Apply all four segments to any report where keywords are important, such as a keywords performance reports and landing page reports, then...

  4. Machine Learning Basics for Better Content & SEO Results

    What is more important in our context is, what might a machine learning algorithm be able to learn, in either case? So what are the things that algos can and can't learn? On the other hand, an algorithm designed to detect purchased links could look...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    To learn more about exactly what the quality raters do, Google released the above video last year discussing specifically what the quality raters do and don't do in the capacity of their jobs. Learn More: Google's Human Quality Raters

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said. Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically...

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    If you’re unfamiliar, the site offers thousands of short videos designed to help visitors learn math, science, economics, history, and dozens of other subjects on their own. What exactly does your visitor want at the moment they click the “learn...

  8. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. You can see if Google agrees, then click on anything with blue writing to learn more about the problem.

  9. Demographics and Interests: Coming to a Google Analytics Profile Near You

    See how by clicking “learn more” above, or read on. Under Property Settings, scroll to the bottom of the page and you’ll see a selection for “Enable Demographics and Interest Reports. It does take an edit to the tracking script, so dependent upon...