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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. Publishing or broadcasting into the social landscape won't be enough, as most marketers are...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out John's work on segments to learn more about segmenting search and social. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report. For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Learn More SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Content and context rich pages, alongside paid search optimization, will be even more important.

  9. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Learn from Avinash Kaushik Learn More: Keyword Data, Secure Search Not Provided” Traffic It also means that there is a high bounce rate for a page, aside from doing some landing page optimization, you can't make any adjustments since you not know...

  10. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...