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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Crawl their sites, evaluate their successes, learn from their failures, and use that data to help improve your content strategy. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Learn to ignore the trolls and develop a thick skin. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Contact contributors in your network to learn more about their experience, and ask for a recommendation. The days of guest blogging, he said, are over for SEO. If you're just guest blogging to get links, he goes on to say, you're in bad company.

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? Stop. What did you just click on? Look at the ridiculous headline for this column.

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly two-thirds (64 percent) of respondents find it helpful to watch videos to learn more about the company they will purchase from.percent of respondents consider companies that produce video content to be more trustworthy.

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Don’t be afraid to ask people questions through on-page surveys — you’d be surprised by what you learn from you users! Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years.