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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. But in order to use PPC to ask and answer questions about what the market thinks of your offers...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Lean Content, which focuses on developing value-adding, modern web media around a central thematic element as defined by a content strategy; Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to...