Economists regularly use leading indicators — the measurable economic factors that change before the economy as a whole changes — in order to analyze and predict future performance. Why use this as a leading indicator?
Last Thursday, Facebook introduced a new way to share 15-second videos on Instagram. Vine and other platforms, most recently Instagram, are leading a revolution in social video sharing," said Unruly COO and co-founder, Sarah Wood.
The rumors were flying leading up to a mysterious announcement at Facebook headquarters this morning, made even more mysterious by some “snail mail” invites sent out to reporters in advance: Image Credit: Joanna Stern/ABC News
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. Get involved in some positive way with your target and the community before asking for a link.
You should try and figure out what's the next thing to keep leading her through that journey, and if she strays from the optimal path, how you would get her to come back. The best way to generate more sales, said Jenkins, is to talk to your...
Wouldn't it be great if there was some type of automated way to check the spammy inbound links you are trying to remove? That said, you can use both approaches to thoroughly check the list of spammy links leading to your website.
In today's social economy, visible storytelling sells, and who better to tell your story than the person responsible for leading the charge? Lead the way. If you haven't seen it, it's worth a read, outlining why your CEO should be on social media...
Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and leading industry specialists about optimizing Vines. Savvy brands recognize that the six second Vine video actually acts as the ad...
Email rivaled search as a top referrer leading to the most page views on a site. When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging...
Pros and cons aside, there's a good chance you will eventually work for a company that thinks this way. For this piece I'll leave you with a template for the process outlined above: there are a lot of possibilities for making this process even...
Combine text and images if you're leading a visitor to a do-it-yourself guide. Google Analytics is also a popular way to assess your performance. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time.
Yelp has remained a leading review site for local businesses for quite some time. This is just another way to make it easy for customers/clients to find you and review. With more than 100 million monthly unique visitors to the site (both on desktop...
Google has released many products and services over the last few years to improve the way people search and find information. To fix the broken culture of SEO metrics, co-founder and CEO of SEOmoz Rand Fishkin says that the solution to changing...
If this site is mission critical to the success of the business or organization, treat it that way and take the design seriously. Your research should point the way here. The way an organization makes money influences how they justify expense and...
But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it. Using press releases effectively can still help get links, in a real way.
A great way to do this is to explain all the hassles and difficulties with the solution you just described, like this: Three weeks later the police were at his office door, leading him away in handcuffs…
Both FT and The Guardian saw more interest in arts and entertainment stories on tablets during the weekend, leading to a conclusion that devices don't cannibalize each other, but that users prefer to access content as comfortably as possible.
Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. This Sounds Like It's Leading Somewhere The same way that each keyword should have a unique bid based on it's profitability...
Perhaps this is because YouTube's relationship with Vevo, the leading music video website, is "complicated. This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique...
Facebook Fatigue Among Teens Should Freak Out Marketers – Bloomberg BusinessweekFacebook and YouTube are on the way out, Reddit and Twitter (plus Snapchat, Vine, and 4chan) are in with teens, according to Piper Jaffray.
