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  1. 5 Rules to Effectively Use Press Releases for Links

    But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it. Using press releases effectively can still help get links, in a real way.

  2. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. This Sounds Like It's Leading Somewhere The same way that each keyword should have a unique bid based on it's profitability...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds of one-time customers that ultimately result in a loss. The best way to optimize the ad experience for mobile users is to take...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    I’ve also heard, “we got hit out of nowhere”, “we had record traffic levels leading up to the drop”, and “we were ready to expand our business when the drop occurred”. Trending Leading up to an Algo Hit

  5. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    On the tablet version there is a way to put catalog pages into “favorites” but there is not a way, on the desktop or tablet version, to input a search query (such as a brand name) and search only the returned results.

  6. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Tattersall said, “Since launching AdWords for video last year, we’ve helped more brands capture the power of sight, sound, and motion in a simple and easy way. This ability to run the option play has enabled Google sites, driven primarily by...