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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. Typically (although not always), the kind of content that attracts links is content that solves problems, provides some utility, or provides...

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership, organizational, teamwork, listening and coaching skills. You could hold a managerial-level position in a company and still be thought of as a slacker or as...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    She inspired me with her leadership and expertise in the search industry,” Buyer said. Kroeske told Zila that when she got in her position that she was expecting Zila to do the same, which has led Zila to working with WIMMI to encourage and mentor...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new concept or phrase, publicize it with original content, become the expert and own the discussion – at least for a...

  5. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Our leadership team and membership community are already assisting the U.S.government: for example, we are currently working with the Department of Labor on the classification of job roles. Should the FTC undertake such a review, in addition to...

  7. Microsoft's Yahoo Bid May Have the Right Stuff

    But it is as co-author of Mosaic - the first major browser - and the co-founder of Netscape that really makes his possible leadership of Yahoo a solid decision. Andreessen has been suggested for the position by a number of stockholders, but had...