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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is dangerously one...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Through his strong leadership, collaborative spirit, and invaluable knowledge of the industry, Grehan has been a pivotal figure for all three brands from the get go. The inaugural ClickZ Live New York kicked off with a bang earlier this month as...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Support thought leadership. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  5. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    The report pointed out that "shared content in this category is typically business and strategy focused, covering broad issues and trends spanning marketing, technology, and leadership. Ever wonder what marketing publications and content matters...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. Custom Audiences allows marketers to retarget Facebook users who earlier visited their...