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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Through his strong leadership, collaborative spirit, and invaluable knowledge of the industry, Grehan has been a pivotal figure for all three brands from the get go. The inaugural ClickZ Live New York kicked off with a bang earlier this month as...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Support thought leadership. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  3. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Thought leadership has many different components. Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. These questions offer a starting point to evaluate specific opportunities for...

  5. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    The report pointed out that "shared content in this category is typically business and strategy focused, covering broad issues and trends spanning marketing, technology, and leadership. Ever wonder what marketing publications and content matters...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. Custom Audiences allows marketers to retarget Facebook users who earlier visited their...

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership, organizational, teamwork, listening and coaching skills. Yes I omitted the C word. Why? It's irrelevant. It doesn't matter if you're fresh out of college...