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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Users use; buyers pay. Creating killer content won't do you any good if it's not something your users actually need. Factors that lead to a purchasing decision Instead of jumping right into brainstorming content types, start by creating buyer...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this is where some AdWords users lose their way. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers, especially those primarily focused on e...

  4. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. Performance data of the Bizo targeted campaigns is housed directly in AdWords, which can lead...

  5. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    If what you provide is really worth being presented as the top choice to users, fight for it. But over dependency on organic traffic from a limited source can lead to a dangerous depression if it goes away.

  6. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter users engage. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say they are influenced by content on Twitter when buying.percent use Twitter before and...