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  1. How to Use Google Analytics Site Search Reports

    Which queries lead to users being engaged with the website Which keywords did not have good enough results so users had to refine their terms Clicking the "Destination Page" link above the data takes you to a report showing where users went on the...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. When it comes to how users interact with local-focused pay...