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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from desktop users.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. Un-engaging content: Even if your content doesn't fall in any of...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Another issue that some users were experiencing was "incorrect hreflang values". Being able to quickly identify problems via the new reporting can lead to quick fixes. If you're marketing internationally, it is important that your content is...

  4. How to Use Google Analytics Site Search Reports

    Which queries lead to users being engaged with the website Which keywords did not have good enough results so users had to refine their terms Clicking the "Destination Page" link above the data takes you to a report showing where users went on the...