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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Compare users who visited branded pages to those who didn't. Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Segment Contributed by: John Doherty is the Office Lead...

  2. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. According to the study, over 75 percent of Pinterest engagement for the industry is driven by users.

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Lifestyle differences in the UK vs.the U.S.likely play a role in this immediacy difference, as more UK users (62 percent vs.percent in the U.S.are searching while at home, which demonstrates their commitment to research and can lead to a longer...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking...

  5. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends...