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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. By determining user-behavior patterns that indicate specific...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content needs to provide exceptional value to end users and typically has to dive much deeper than marketing content usually does. Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. Below, I’ve listed seven things you can do today to better understand how mobile users are experiencing your website.

  5. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from desktop users.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. Un-engaging content: Even if your content doesn't fall in any of...

  7. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Another issue that some users were experiencing was "incorrect hreflang values". Being able to quickly identify problems via the new reporting can lead to quick fixes. If you're marketing internationally, it is important that your content is...