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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  2. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. Convertable is a free lead generation tracking service (in beta). Carpenters have hammers and saws.

  3. Google Improves GDN Targeting With Bizo Audience Segments

    Performance data of the Bizo targeted campaigns is housed directly in AdWords, which can lead to real time optimization and performance reporting. The audience segments available get quite granular so the transparency within AdWords for real time...