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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The extra lead time allows for additional promotion through social media channels and is useful in creating perceived value. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  2. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long as Google doesn’t release an update or manually devalue...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. In addition, DoubleClick says it has also rolled out bid optimization for Shopping...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. And depending on your technical setup, fixing half the problem might not lead to recovery. And one area I’ve been focusing on heavily is the percentage of mobile traffic leading...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Recency: based on time stamps, which assigns credit based on length of time passed. After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that...

  7. How to Create a Social Media Friendly Landing Page

    In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts...