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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I wish I had video of myself trying to find, and then pause, multiple video ads at one time. Engagement drops, dwell time is low, and you are sending horrible signals to Google about user happiness. If users are showing low engagement, and yielding...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail...

  3. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results.

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  5. Deal With the Big Rocks First

    Many website teams spend too little time on the big rocks, but spend years on the sand and water. If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. The steps here are simple, although successful execution generally...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. When you analyze and understand what types of interactions and content that...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Lay the groundwork for people to successfully find the business when searching...

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    They can also find out what their competitors are targeting to ensure they lead the charge for Christmas. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper...