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  1. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Analyze reasons for top scoring. Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further. Lead and Sales Value 12. Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance...

  4. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    Integrate a Lead Scoring System Earlier this year I wrote about the importance for B2B SEO professionals to lead in the development of a lead scoring initiative. Lead scoring is the process of creating a point structure for various demographic...

  5. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    If your marketing solution provides lead scoring, you can use it to assign a single score to a keyword based on the average lead score of all the leads/visitors that came from that keyword. Similarly to the Audience Analysis, if your marketing...

  6. Lead Scoring: How B2B Search Marketers Can Lead the Process

    The first step in developing a lead scoring system is for sales and marketing to work together in defining appropriate criteria. MarketingSherpa recently released a blog post and supporting case study highlighting how developing a lead scoring...